Website Privacy Policy 

Annotation: This Privacy Policy is formulated in accordance with international privacy standards (such as GDPR, CCPA) and is applicable to all users accessing and using our website. It clarifies how we collect, use, store, and protect user information, as well as the rights and ways for users to exercise their privacy rights.

1. Introduction

We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains our practices regarding the collection, use, disclosure, storage, and protection of information when you use our website (hereinafter referred to as "the Site") and any services provided through the Site (hereinafter referred to as "the Services"). By accessing or using the Site and Services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

Annotation: The introduction module mainly explains the purpose of formulating the privacy policy, the scope of application, and the user's consent premise, which is the basic starting point of the entire policy.

2. Information We Collect

We may collect two types of information from you when you use the Site and Services: Personal Information and Non-Personal Information.

2.1 Personal Information

Personal Information refers to information that can be used to identify, contact, or locate a specific individual. When you register an account, submit a form, make a purchase, or contact us, we may collect the following Personal Information from you:

• Basic identification information: Name, date of birth, gender, nationality;

• Contact information: Email address, phone number, postal address, communication address;

• Account and transaction information: Username, password (encrypted), payment information (such as credit card number, bank account information, which will be encrypted and stored), order records, transaction history;

• Other information you actively provide: Such as information filled in when participating in surveys, promotions, or customer feedback.

Annotation: This part clearly defines the scope of personal information collected, which is the core content of the privacy policy. It lists the information types in combination with common website service scenarios to ensure transparency. At the same time, it emphasizes that part of the information is actively provided by users.

2.2 Non-Personal Information

Non-Personal Information refers to information that cannot be used to identify a specific individual independently or in combination with other information. We may collect Non-Personal Information automatically when you access and use the Site, including but not limited to:

• Device information: Type of device, operating system version, device model, unique device identifier, IP address;

• Browsing information: Pages you visit on the Site, time and duration of visit, click-through rate, access source, browsing history;

• Technical information: Browser type and version, language settings, network connection status, error logs.

Annotation: The collection of non-personal information is usually automatic, and this part explains the collection methods and specific types, emphasizing that such information cannot identify individuals, so as to reduce user concerns.

3. How We Use Your Information

We will use the collected information for the following legitimate purposes, and will not use your information beyond the scope stated in this Policy without your prior consent:

• To provide and maintain the Services: Including account registration, processing transactions, delivering products or services, providing technical support, and resolving service problems;

• To improve the Site and Services: Analyze user behavior and preferences, optimize the Site's functions and user experience, develop new features or services, and conduct service effect evaluations;

• To communicate with you: Send you service-related notifications (such as order confirmation, account updates, service reminders), respond to your inquiries, feedback, and requests;

• To carry out marketing activities: Send you information about products, services, promotions, discounts, and events that may be of interest to you (you can opt out of such information at any time in accordance with the provisions of Section 7);

• To ensure security: Prevent, detect, and investigate fraud, illegal acts, or violations of our Terms of Service, protect the legitimate rights and interests of users, us, and third parties, and maintain the security and stability of the Site and Services;

• To comply with legal obligations: Respond to legal inquiries, subpoenas, court orders, or other legal requirements, and fulfill legal obligations such as information disclosure required by laws, regulations, or administrative authorities.

Annotation: This module clarifies the purpose of using information, which is in line with the principle of "purpose limitation" in privacy protection. It covers service provision, experience improvement, communication, marketing, security, and legal compliance, and specially reminds users of the right to opt out of marketing information.

4. How We Share Your Information

We attach great importance to the confidentiality of your information and will not rent, sell, or disclose your Personal Information to any third party except in the following circumstances:

• With your explicit consent: We will share your information with third parties only when you have given clear consent;

• With service providers: We may entrust third-party service providers to provide us with technical support, payment processing, data analysis, logistics and distribution, customer service, and other services. These service providers can only access the information necessary to perform their services and are obligated to comply with confidentiality obligations and relevant laws and regulations, and may not use the information for other purposes;

• For legal reasons: We may disclose your information if required by laws, regulations, administrative orders, court orders, or to protect our legitimate rights and interests, the rights and interests of users, or the public interest;

• In the event of a merger, acquisition, or restructuring: If we undergo a merger, acquisition, asset transfer, or bankruptcy liquidation, your information may be transferred to the relevant successor entity, and we will notify you in advance (if required by law) and ensure that the successor entity complies with this Privacy Policy;

• Anonymized or aggregated information: We may share anonymized or aggregated Non-Personal Information with third parties (such as partners, researchers, advertisers) for research, analysis, marketing, or other legitimate purposes. Such information cannot identify any specific individual.

Annotation: The information sharing module is a key part of user concern. It clearly limits the scope of sharing, emphasizes the confidentiality obligation of third-party service providers, and distinguishes between personal information and anonymized/aggregated information to avoid the risk of information leakage.

5. Storage and Protection of Your Information

5.1 Storage Period

We will store your Personal Information for the period necessary to achieve the purposes stated in this Privacy Policy, or as required by laws and regulations. After the storage period expires, we will take reasonable measures (such as deletion, anonymization) to dispose of your Personal Information to ensure that it no longer identifies you.

5.2 Storage Location

Your information will be stored on servers located in [specify the country/region, e.g., the United States, the People's Republic of China]. If cross-border transmission of your information is required, we will comply with relevant laws and regulations on cross-border data transmission and take necessary security measures to protect the security of your information.

5.3 Security Measures

We have formulated and implemented a series of technical and management security measures to protect your information from unauthorized access, use, disclosure, modification, damage, or loss, including but not limited to:

• Technical measures: Data encryption (such as SSL encryption, AES encryption), firewalls, intrusion detection systems, access control systems, regular security vulnerability scanning and testing;

• Management measures: Establish a sound information security management system, clarify the responsibilities of relevant personnel, conduct regular information security training for employees, restrict access to information, and only authorize employees who need to access the information to do so;

• Emergency response: Formulate an information security incident emergency response plan. In the event of an information security incident, we will take timely response measures, investigate the cause of the incident, and notify you and the relevant authorities in accordance with legal requirements.

However, please note that no security measure is completely foolproof. We will do our best to protect the security of your information, but we cannot guarantee the absolute security of information transmitted through the Internet or stored in electronic systems.

Annotation: This module covers the storage period, location, and security measures of information, responding to users' concerns about the safety and retention time of information. It objectively explains the limitations of security measures while stating the taken measures, which is in line with the principle of integrity.

6. Your Rights Regarding Personal Information

In accordance with relevant laws and regulations, you have the following rights regarding your Personal Information. You can exercise these rights by contacting us in the way specified in Section 9:

• Right of access: You have the right to request us to provide you with the Personal Information we hold about you, including the content, storage location, storage period, and usage of the information;

• Right of correction: If you find that the Personal Information we hold about you is inaccurate or incomplete, you have the right to request us to correct or supplement it;

• Right of deletion: Under the following circumstances, you have the right to request us to delete your Personal Information: (a) We no longer need to use the information to achieve the purposes stated in this Policy; (b) You withdraw your consent; (c) We violate laws and regulations or this Policy to collect, use your information; (d) Other circumstances specified by laws and regulations;

• Right to withdraw consent: You have the right to withdraw your consent to our collection and use of your Personal Information at any time. However, the withdrawal of consent will not affect the validity of the information collection and use activities carried out based on your prior consent before the withdrawal;

• Right to data portability: You have the right to request us to provide your Personal Information in a structured, commonly used, and machine-readable format, or to transmit the information to the third party you designate (if required by laws and regulations);

• Right to object: You have the right to object to our use of your Personal Information for marketing activities or other non-essential purposes.

We will verify your identity before processing your request to ensure the security of your information. We will respond to your request within the time limit specified by laws and regulations. If we cannot meet your request, we will explain the reasons to you.

Annotation: This part clarifies the user's rights to personal information, which is the embodiment of respecting user autonomy. It lists common rights such as access, correction, deletion, and withdrawal of consent, and explains the processing process and identity verification requirements to ensure the standardized exercise of rights.

7. Cookies and Similar Technologies

We may use Cookies, web beacons, and other similar tracking technologies when you access the Site. Cookies are small text files stored on your device by the browser, which can help us recognize your device, record your browsing preferences, and improve your user experience.

You can set your browser to refuse all Cookies or prompt you when a Cookie is sent. However, if you disable Cookies, some functions of the Site may not work normally, which may affect your use of the Services.

We will not use Cookies to collect information beyond the scope necessary, and you can manage Cookies through your browser settings at any time.

Annotation: With the widespread use of Cookies and similar technologies, this module is essential. It explains the definition, purpose, and user management methods of Cookies, reminding users that disabling Cookies may affect the use of services, balancing user rights and service experience.

8. Privacy of Minors

Our Site and Services are not intended for minors under the age of 16 (or the age specified by the applicable law as a minor). We will not intentionally collect Personal Information from minors. If we find that we have collected Personal Information from minors without the consent of their legal guardians, we will immediately delete the relevant information and notify the legal guardians.

If you are a legal guardian of a minor and find that your child has provided their Personal Information to us, please contact us immediately, and we will take appropriate measures to handle it.

Annotation: This part focuses on the protection of minors' privacy, which is a key part of complying with international and domestic privacy laws. It clarifies the non-targeting of minors and the processing measures for accidental information collection.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in accordance with changes in laws, regulations, or business needs. When we make material changes to the Privacy Policy, we will notify you through prominent positions on the Site (such as pop-up windows, announcements), email, or other appropriate ways before the changes take effect. The material changes include but are not limited to: significant changes in the scope of collected information, significant changes in the purpose and method of using information, significant changes in the scope of information sharing, and significant changes in user rights and exercise methods.

Your continued access or use of the Site and Services after the changes to the Privacy Policy take effect shall be deemed as your acceptance of the updated Privacy Policy. If you do not agree to the updated Privacy Policy, you should stop using the Site and Services immediately and contact us to handle relevant matters such as account cancellation.

Annotation: This module explains the update mechanism of the privacy policy, emphasizing the notification obligation for material changes, and clarifying the user's choice rights after the update, which ensures the transparency and validity of the policy update.

10. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or the handling of your information, please contact us through the following ways:

• Email address: [your privacy email address, e.g., info@happykids.com]

• Phone number: [your contact phone number, e.g., +135000000000]

We will respond to your inquiry within [specify the time limit, e.g., 30 working days] after receiving it.

Annotation: The contact information module provides users with channels to consult and feedback on privacy issues, which is an important guarantee for users to exercise their rights. It is recommended to fill in accurate and effective contact information.